5 Things That Will Stop Trade Show Attendees in Their Tracks

Published: September 25, 2016

When it comes to trade shows, you want to stop attendees in their tracks, don't you? The problem can be figuring out how to do that. You've come to the right place-- check out these tips for wowing attendees and drawing them to your booth like bees to a flower. Your custom trade show exhibit is going to blow them all away! Or at the very least, attract a lot of attention and sales. 

1. A Really Good Demonstration

True show attendees have enough interest to show up, but they also have guards up. They've already begun to scan and are walking down the aisles, not sure what they want to look at and so warily survey everything. A great demo is engaging and will have people gathering to see what your product is all about. Designing the exhibit so that your demo is the center focus will help attendees view your demonstration. Make sure it's easily seen to draw visitors and interest!

2. A Customer-Focused Exhibit

So many things can grab interest and generate appeal, from the images used to size, color, and messages. An engaging exhibit is worth its weight in gold, so consider a strategy for your booth that appeals to customers because it's focused on them-- educating them and entertaining them. Images of your brand, your products, showing staff in action, or what your product can do for them will help engage them and get them interested in what you have to say!

3. A Great Promotion or Deal

Every single customer wants to feel like they're getting a good deal on goods and services. Promotions are a great way to sell your product because it shows your target audience what they get to take home! Good promotions create experiences, help the viewer learn something new, and give them a good value for what they're exchanging (their money). Giveaways are also really effective, so consider giving them a try!

4. Friendly, Instinctive Staff

An energetic, friendly, and engaging booth staffer makes a huge difference in how many attendees you grab. Good staffers will be able to engage attendees and draw their focus in, exuding positive energy, engaging with the people they're talking to, and providing that human connection and service that really goes the extra mile. Great staff boosts engagement-- second only maybe to a great demo! Hire the best you can find and watch your booth soar!

5. Killer Opening Lines

A short statement in sentence form is a great way to really get info about your product out there. However, a convincing, charismatic voice can do a lot to charm people and get them to engage. Questions or even memorized talking points with the rest freestyled can be surprisingly effective. Try out different opening lines and see which ones work for you!

Consider these tips for your next trade show and start reeling in the attendees! There is no substitute in salesmanship for professionalism and giving it your all when it comes to having a great exhibit. When it's genuine and when it's enjoyable, people respond! Thanks for reading... now get out there and make your exhibit the best it's ever been!