Smart Levels Media Printing Knowledge

While the housing market may not be the best it’s ever been right now, people are still buying houses. And people are always going to be interested in renting properties. Luckily, Smart Levels Media is here to help you get more leases and sales by using the proper media printing services. The following tips will help you get the most out of your rental and real estate marketing efforts.

Brochure Printing

When people walk into your leasing office, or your realty office, you will want to give them something tangible to hold onto. It’s not enough to tell your prospects to go online to see the property they’re interested in. They should be able to see, in full color, exactly what they’re looking for. Brochures can include your company’s name and contact number, full color photos of the property and the various rooms contained within it, the square footage of the various rooms, and any special prices that you’d like the prospects to know about. With the right brochure, you can really convey a sense of professionalism that is sure to get more leases and home sales.

Flyer Printing

If you have a special sale coming up, or an event like an open house, what better way to advertise that event than professionally made flyers. Don’t just print a cheap flyer on your computer. Let us go to work and show you why we are the best at what we do. Our flyers will get the attention you want, and they’ll bring in the traffic so that you can close the deal.

Business Cards

You should always have a full stock of business cards on you at all time. Our business card printing services will make sure that you are always able to spread the news about your property. If you are out to dinner, for instance, and you overhear a conversation where someone is looking for a good rental property, how great would it be to be able to just hand them a business card? Then, they can call you the next day and you can get the rental process started. Business cards are a must for networking, and leasing and selling homes is all about networking and getting your name out there.

Reputation

Whether you are trying to get more leases or home sales, you will want to make sure that people see you and your organization in the best light. If you just print up some cheap flyers on your office computer, they’re not going to have the same impact as flyers that are professionally made, or banners, or posters, or any other type of media. When you want to appear professional, you should let the professionals handle your printing needs. That’s why you should choose Smart Levels Media no matter what project you need completed for all of your business needs.

Filed under: Real Estate Full Color Printing, Services by Jay
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If you have a project that you need completed, and you need it done as quickly as possible, you might feel a little panicked. Especially if you have a big order, you might start wondering if you’re going to get the project in on time. At Smart Levels Media, however, we have express printing services that will make sure you get everything you need as quickly as possible.

How to Place Your Order

When you go to our website, Smartlevels.com, you will need to let us know that you need express printing services. Whether you’re using postcard printing, flyer printing, or any other media printing services, we can make sure you get what you need on time but you must let us know that it’s a rush job. If you specify that you need express printing, that project will become our priority so that you have it ASAP.

Events and Shows

If you have an upcoming event, you know that you need to get the word out so that the event or show can be success. The best way to do that is with flyers, posters, vinyl banners and even large format printing to really get the attention you need. Then, let us know that it’s an express printing job and you’ll be done.

Receiving Your Project

Now, if you have an express printing job, and you receive your project on time, we ask that you look your project over carefully. Make sure it’s completed exactly to your specification. The reason is because if there’s something you need to add, omit or change, you need to let us know as soon as possible so that we can get your project out to you by the time you officially need it.

Get Them in Early

Don’t wait until the last minute, like most people like to do when they have a big project. Instead, go to the Smart Levels Media website and order what you need as soon as you know about it. But if you only found out last minute that you need the project, or you happened to wait until the last minute, we can still help you get the exposure you need. We can bring people to your show or event, we can help sell your products, and we can help make your grand opening a resounding success.

As long as you specify that your project is an express printing job, we will go to work to make sure that everything is sent to you exactly as you ordered it. That’s our promise to you, our guarantee, and that’s why we ask that you use Smart Levels Media for your next project to prove to you just how fast we work.

Filed under: Products, Services by Jay
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If you are in a band, you’re not going to go anywhere until people know who you are. Even if you’re the best band around, you won’t succeed unless you get massive exposure. Sure, you can use Facebook and other social networking sites to get your name out there, but nothing gets attention like a flyer or a poster that people can actually hold, take home and view in their spare time. If you really want to promote your band, Smart Levels Media can help you out.

Flyers

If you have a show coming up, put details on a flyer and hand them out as people get out of movies at the movie theater, you can put them on cars at local bars, and you can even tack them on bulletin boards at various bars and restaurants around town. You want to target the people who are looking for entertainment. The people who frequent pool halls, movie theaters, bars and other night spots are looking for a good time. So your flyer should show them where that good time can be found.

Posters

If you were to create a full color poster depicting your band in action, or you got a professional photographer to create a scene that really showed your band in a good light, you would get a lot more attention than mere flyers would bring. If you combine the two, that’s even better.

You can hang posters up at local bars, pool halls, etc. Again, you want to target wherever your demographic hangs out. Of course if you’re a Christian band, you may target local churches. As long as the place gets busy, and the right type of people see your poster, you will get a lot more people at your show.

At the Show

Even if ten people show up at your show, you need to target those ten people to help spread the word. Don’t forget the huge banner behind the drummer, and don’t forget to have more posters to hand out to the crowd. You may also want to create business cards or postcards that you can hand out to the crowd to hand out to their friends.

The more you advertise, the more people you are going to get at your shows. Whether it’s banner printing, postcard printing, brochure printing or any other media printing project, at Smart Levels Media, we will help you spread the word far and wide.

If you have yet to experience a packed crowd with everyone screaming your band’s name, then you’ll want to create as much buzz as possible. At Smart Levels Media, we are experts at media printing and promotion in general. Let us help grow your fan base so you can get the attention you deserve.

Filed under: Services by Jay
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If you want to send a project to Smart Levels Media, you should first prepare so that you know exactly what it is you want. I can’t tell you how many customers have placed orders only to have them not come out exactly as they wanted. It wasn’t our fault, as they readily admitted, they just weren’t sure what they were looking for in the first place. I usually have to tell these customers that they should always prepare before they submit a project. Here’s how:

What Are You Doing?

Before you start ordering brochures and you have a bunch of catalogs made, you may want to consider what goal you’re trying to accomplish. With media, you are typically trying to create more exposure for a product, an event or a business. Different media solutions are going to fit different businesses. If you are promoting a band, you may want to stick to posters and flyers. Business cards are more for salespeople and small business owners. If are in property management or you’re holding a yard sale, you may want to go with vinyl banners. It all depends on what you’re trying to do. Once you have your goal in mind, consider which media solutions would serve your purposes the best, while also saving as much money as possible. If you don’t have many addresses, you may want to skip the postcard printing and go with the business cards instead.

Now, once you have the media solutions in mind, you’ll want to choose design and colors. It should be a solid idea that you can correctly communicate. Let me show you what I mean.

Design and Colors

If you are hosting a basketball competition, you will probably want to go with a poster that shows basketball players in action. A flashy, cool looking flyer that will grab people’s attention and leave them hyped to attend the event. This is going to take expertise. Luckily, we can help you create the projects you need. If you’re not sure what design you would like, let us help you. That’s what we do. You don’t have to go with a cheap print out that you did on your home computer. Let us create a professional project that gets results.

That’s all it takes to create the ultimate media solutions that will get you the exposure you need to succeed.

Filed under: Products, Services by Jay
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If you have a small business, no matter how far into it you are, you can really grow your business if you use the proper media printing services. At Smart Levels Media, we are experts in:

• Retractable displays
• Catalog printing
• Large format printing
• Poster printing
• Presentation folder printing
• Offset printing
• Banner printing
• And much more…

You can use any type of media as long as you use it properly. But I’ll give a few examples of how Smart Levels Media can help take your business to the next level.

Postcard Printing

If you really want to create exposure for your business, you will get a hold of your prospects addresses and then you’ll create postcards that include a coupon on them. That way, you know they will come back to you. Ask people to sign up for a contest or even to include their information so that they can receive a free gift in the mail. Use your imagination and watch your business take off.

Vinyl Banners

If you are holding a grand opening, or you have a sale coming up, or even if you just want to announce the dates for you event or show, vinyl banners can’t be beat when it comes to how much attention they get. Vinyl banners can be hung indoors or out, and they can be tied to a fence or posted into the ground. They can even be hung over the door of your establishment to draw attention to your business. A full colored vinyl banner is quite an attention getter, as people won’t be able to help looking at it.

Catalog Printing

If your business sells several items, a full color catalog can really increase sales. Instead of having salesmen go through the products you have to offer, they can hold the catalog in their hand and they can select the items they want right then and there. Plus, you can list information about each product to educate the customer, and to help them get exactly what they need. Not only that, but catalogs help to bring repeat business because the catalog is a great reminder of your business and it encourages people to order again and again.

It all depends on what it is your business does, but you can really get results if you use the right type of media printing services. It also depends on your budget. If you don’t have a big budget, you may want to go with a vinyl banner or one of our retractable displays. But if you can spend the money, you may want to go all out with postcards, flyers, business cards and catalogs. Let us complete your project to help your business really expand.

Filed under: Services by Jay
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Believe it or not, there are many business owners out there who believe that the business card is a thing of the past. These business owners figure they can just send people to their website or they can just give them their email address so they can find out more. However, the business card still holds up even in today’s technical age. That’s because when you give someone a business card with your information on it, they will have something tangible that will remind them of you every time they see it.

If you want to create the perfect business card, it would be wise to follow a few tips from the professionals.

Not Too Busy

I had a customer one time that told me, “Jay, I really want to get attention for my business. I want to create kind of a brochure on a business card.” I told him that a brochure would be better since it was able to hold so much more information. Not only that, but it was easy to create a full color brochure that was sure to bring him the attention he needed to succeed. But he was adamant. He wanted lots and lots of information on this business card.

Needless to say, we completed the project exactly to his specifications. You know what happened? He called in a few days later and said that he’d handed his card out to a few people and found that they couldn’t read it. He said that they had to strain their eyes to read the words. I told him that business card printing involves shrinking the letters down to fit everything in. Because he had ordered so many words, those words had to be shrunk to allow them all to fit. This left them illegible.

I asked him to let us design his business cards for him and he agreed. So we went to work and when we were done we sent him the completed project. He said they were a little bare, but he was satisfied. It wasn’t long after that he submitted another order for business cards just like the ones we designed for him. He said they were a resounding success, his words, and he said that people even complimented him on them. The colors, the type of paper and even the fonts were very ‘elegant’ someone said.

The moral of the story is that the perfect business card doesn’t give people the entire enchilada. It only gives them what they need to know. A business card should be simple and it should only include your name, your business’s name and your contact information. Your contact information should include a phone number, a cell if it’s different than the phone number, a fax number if applicable, an email address and a website. That’s it. You can include a logo as long as it’s simple and it doesn’t take up too much room.

That’s it. That’s how you create the perfect business card, and a card like that is more likely to be held onto than a busy card that nobody can read.

Filed under: Services by Jay
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Flyers are great for many promotional purposes. They can be used to draw attention to an apartment complex, they can promote a band’s show, or an event, and they even be used as coupons to bring more customers into your establishment. But if you want your flyer to really pop, you’ll want to pay attention to the following tips. I’ve been at Smart Levels Media for a long time, and I always know when a flyer campaign is successful. As soon as the customer orders a batch, another order comes soon after. I’ve paid attention to the various flyers that have crossed my path and weighed them according to my little formula, and I’ve discovered the flyer techniques that really work.

Keep It Simple

It can be tempting to fill every empty spot on a flyer to try and cram as much information as possible in the space allowed. However, people aren’t going to sit there and read your flyer. They’re going to glance at it before they toss it on the ground or they throw it in their car with the rest of the garbage. It’s a sad fact. However, just that glance can do a lot for your business. The experts have figured out that photos, prices and just a few words are ideal. Of course you may have someone read your flyer, but for the most part people aren’t going to pay attention to much. So you need to make sure they remember everything from just that glance.

So keep it simple. For example, if you’re promoting an apartment complex, you will want to have your apartment complex’s name prominently displayed (very important), the reduced price and the phone number where people can learn more. That’s it. To get it to really pop, add a small photo that really draws attention. The more colors you use, the better.

Leave the Fonts Alone

Most people want their flyers to really stick out. They want to get people to really take notice. So they’ll start playing around with different fonts to add a special effect to the flyer. Some people just want to be artistic, so they’ll choose Calligraphy type letters. The truth is, nobody is going to stop to try and read a flyer. If they can’t comprehend the letters in the time it takes to glance at it, you’re not going to maximize your exposure. Again, someone might love your font and really appreciate it. But most people aren’t going to scrutinize your flyer, they’re going to glance at it as it’s handed to them and then they’re going to shove it in their pocket or purse.

Coupons

The best flyers are the ones that must be returned to you. When you include a coupon on your flyer, you give people a reason to hang on to it. They won’t want to just toss it away. They’ll want to take advantage of this special offer. Just make sure the offer is worth them hanging on to the flyer.

This technique has another purpose. When you hand out with coupons on it, and you start getting them back from customers who want the reduced price, you will know exactly which of your marketing methods is working. You can use various colors for the various areas you distributed the flyers to, and you’ll know exactly where to maximize your marketing efforts.

At Smart Levels Media, our flyer printing services are waiting for your order. Let’s make things happen together with the perfect flyer that truly gets results.

Filed under: Fyers, Services by Jay
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I get asked all the time, “Jay, which media should I choose for my business?” The answer to which media printing service you should choose depends on what you’re doing and what you’d like to promote. If you have a concert coming up, for instance, I would suggest posters and flyers. If you have a network event coming up, I’d suggest bulk business cards printing. You really have to study what you are trying to do, and then you need to find the media that suits your project the best.

Marketing a Product

If you are a salesperson and you want to create as much exposure for your product as possible, you have many options available to you. You can use Smart Levels Media’s postcard printing service to create a direct mailing campaign, or you can use flyer printing to hand out flyers at sporting events, or on a busy downtown city street.

Property Management

If you are renting or selling a property, a nice full colored vinyl banner will give you lots of exposure. But one of Smart Level’s vinyl banners up in front of your property and watch the traffic come in. Flyer printing services are also ideal for property management purposes. Finally, for property management, or even real estate, nothing gets attention like brochure printing that will give people all the details of a property or home.

Bands or Events

If you want to promote your band, or you have an event coming up, you may want to take advantage of our poster printing service. A full color poster showing your band at its best, or with all the information about an upcoming event, can really turn heads and draw attention. You can also use flyer printing, brochure printing and even postcard printing to further expose your name for more recognition value.

If you still aren’t sure which Smart Levels Media service is best for you, just think about what you’re trying to accomplish and envision the various services in your mind to see if they’ll be useful or not. For example, if you are holding an event for shoe makers you may want to make a poster describing your event and how to get there. This will be a full color poster that you can hang in prominent places around town and people are sure to look at it. You probably won’t use brochure printing, on the other hand, because you won’t have a place to set them where people can take one. An apartment complex can use brochure printing because when traffic walks in, you’ll need something to hand them.

I hope that helps you choose the perfect Smart Levels Media service for your needs.

Talk to you next time.

-Jay

Filed under: Services by Jay
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Jay here. I wanted to tell you a story about a customer we had not long ago. This gentleman invented a boat wax that supposedly beat the pants off all the competitors. This man’s product was revolutionary, and apparently it really worked. The problem was that this gentleman, Max we’ll call him, wasn’t making any money. That’s because nobody knew about his product.

That’s when he came to us.

When Max approached Smart Levels Media, he sent us an email asking for help. I immediately responded saying that we could help him get the exposure he needed. We’d start with a retractable display.

See, Max informed us that he was attending a boat show coming up in the next month or so. He wanted a way to really attract people to his booth. I told him a retractable display with vibrant colors is a great way to attract attention. Not only that, but it can be retracted so that it’s easy to set up, take down and move to other venues.

Or, he could even go with a vinyl banner. Our vinyl printing services have helped many people get the attention, and attract the extra customers they needed. A banner hung over his booth was sure to get attention, I told Max, and our banners are even strong enough to use year after year.

I also suggested brochure printing. A full colored brochure explaining why his product was better than all the others on the market is a great way to educate prospects and convert those prospects to buyers.

Finally, I told him that he should include business card printing with his order, so that he can hand them out as he’s networking.

The more people know about your product, I told Max, the more boat wax you’re going to sell.

Well, Max couldn’t choose between retractable displays and vinyl banners so he chose both. He also had a set of business cards made up.

We were able to get the order to Max well in time for the boat show. The result? Max sold out of his boat wax! His vinyl banner and retractable display had been hovering around his booth the entire day, he said, and he even sent in another order for business cards saying he’d already handed them all out.

So if you are salesperson and you want to really increase your sales volume, you can use Smart Levels Media printing services to help you get there. Whether you need posters printing, business card printing or you need presentation folder printing, Smart Levels Media can help you get the exposure you need to really expand your business.

Happy Selling!

Filed under: Services by Jay
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One of the most intricate and complex aspects of successful business marketing is also quite possibly the most overlooked and under-appreciated. Large and colorful vinyl banners head up this class of overachieving options for on-site and geographical marketing tools, and though they do not receive just credit these simple banners attract the eyes and minds of most everyone who comes across them.

The reason why vinyl banners, large print posters, and other “point-of-sale” printed items are so effective as marketing tools is because they target the subliminal and subconscious attention of the consumer, which ironically is why they don’t receive the recognition they deserve.

Though at first this may seem contradictory, it is exactly this counter-intuitive aspect that makes large print banners and posters so effective. Certainly large print posters have a proven track record, as they have been used for decades at nearly every type of establishment, most notably at automotive dealerships and fast food restaurant chains. The heavy concentration of banners, posters, and other large print media at these specific types of businesses lend a slightly negative connotation to them, with the gaudiest of examples being seared into the visual memories of most everyone.

Perhaps the most famous example of a tacky but highly effective use of large print media is the giant blow up gorilla atop a used car dealership with banner in hand; certainly we all can conjure up that image or one very similar, and that is exactly why they are so effective.

With the contemporary advances in graphic design and print media technology the quality of vinyl banners and large print posters has improved dramatically, reducing the prevalence of tacky gorillas while at the same time tapping into perhaps the most proven and time tested form of visual marketing.

To understand why vinyl banners are so effective, one must understand how they are so effective. Large print media works because it employs multiple methods, most of which are psychologically attractive, and therefore subtle.

The use of primary colors is well documented in attracting attention; it is why traffic lights are colored, and why bright and vibrant colors attract our eye and attention wherever we see them.

Large banners are specifically constructed to draw the attention of the passerby, and to influence them to shift their thoughts to the message contained, which with large print media is almost always a selling point.

With vinyl banners, not only is the attention grabbed, but the message is conveyed, and therefore they are extremely successful. In addition to the use of primary colors, geometric shapes are also used, as well as memorable or “quirky” shapes, all of which serve to greatly increase visibility via proven psychological methods, and that makes large print media a very valuable form of marketing for any business.

In addition to the proven subliminal appeal of vinyl banners, they are also a very attractive option for businesses because of their extreme affordability and durability. Vinyl is the material of choice for durability, allowing for outdoor display in any weather, and the cost of multiple prominent banners is still far lower than even one billboard. The low cost, durability, and effectiveness of vinyl banners and other large print media make them a must for small and large businesses alike.

Filed under: Services, Uncategorized by Jay
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